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Alphabet put AI to good use decades before it was cool.
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Ongoing innovation and massive resources should keep this company ahead in the AI race.
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Investors who bought in early have seen huge long-term gains, and the stock still looks affordable.
I thought of Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) as an artificial intelligence (AI) specialist long before I saw it as a business or an investment idea.
The underlying Google organization started its game-changing search engine in the late 1990s. I studied information science and AI at the time (go Noles!), and was fascinated with Google’s search engine. Older alternatives like Lycos, WebCrawler, and Alta Vista could also deliver helpful search results but only if you knew how to tweak your queries just right. It was a lot of work to design search strings like (Motley AND Fool AND investing) AND NOT (scam OR speculation), hoping to find the exact thing I’m looking for
The magic of Google’s search engine is that it went a step further. The search algorithm has become a meme nowadays as it steers web users in certain directions and content publishers strive to capture interest with various details.
But back then, it was a revelation to see Google’s search tool anticipate what the user is really looking for. The top results were even ranked in a sensible way without detailed instructions. These unique qualities were later copied in some way by every serious rival. They are built on deep text analysis — also known as machine learning or artificial intelligence.
Not much has changed after more than 25 years. Google kept improving its search engine, surrounded it with other AI-based tools such as Google Translate and the Google Maps navigation functions, and made AI easily available to anybody. Long before adopting the Alphabet moniker, Google was an AI expert for the masses.
So I wasn’t surprised when the company had a large language model (LLM) ready to go just a few months after OpenAI released its ChatGPT 3 platform. If anything, I can’t wait to see what Alphabet still hides behind the AI lab’s closed doors today.
Alphabet’s Google arm remains unbeatable in the online search and advertising market — to a large extent because of its longtime AI commitment. The Gemini LLM is also a leading ChatGPT challenger, and is already integrated into the popular Gmail and Google Docs tools. The classic Google Search experience got an AI mode in March 2025, too. The Gemini system is going places.