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Stocks in high-growth industries such as artificial intelligence (AI) may be seen as risky right now.
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During times of economic turbulence, investors may want to seek out passive income opportunities.
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British American Tobacco stock offers a market-beating dividend yield at an attractive valuation.
It’s been one month since President Donald Trump’s “Liberation Day” announcement, which featured a wave of tariff policies targeting just about every country around the world. During this time period, the S&P 500, Nasdaq Composite, and Dow Jones Industrial Average each plummeted by as much as 11%.
Although the capital markets have bounced back a bit, the future state of the economy very much remains a question mark. At the moment, growth stocks have lost their appeal and investors are seeking safer, more reliable alternatives.
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Let’s explore why British American Tobacco (NYSE: BTI) looks like such a tempting buy right now as the tariff storm continues.
For decades, the tobacco industry was shaped by a singular product: cigarettes. But during the past several years, many tobacco companies have branched out beyond traditional smoking products — now focusing on vaping (e-cigarettes) and oral nicotine pouches.
The primary driver behind this transition is that cigarettes have long been falling out of favor with consumers. According to data compiled by the Centers for Disease Control and Prevention (CDC), sales of cigarettes in the U.S. declined by 27% between 2015 and 2021.
While British American Tobacco has explored the oral nicotine and vaping markets, the majority of its business still stems from selling cigarettes. In 2024, the company generated 27.1 billion pounds ($36 billion) in revenue. This was essentially a little changed performance compared to 2023. Of this total, 21.7 billion came from combustible products while the remaining 5.4 billion came from smokeless tobacco and other categories.
Considering British American Tobacco largely relies on cigarette sales and the fact that these rates have been in decline in a major market such as the U.S. for many years now, you may see an investment in the company as a hard pass. However, right now might be a unique time to consider investing in the tobacco giant.
The table below illustrates revenue growth trends for British American Tobacco over the last several years.