You might recognize her as @TheBudgetnista on TikTok, sharing money wisdom with warmth and wit. But Tiffany Aliche’s impact goes far beyond viral videos. Before the books, the interviews and the online following, she was on the ground teaching women, particularly women of color, how to navigate financial systems not built with them in mind.
“You have to own something,” she recently told Glamour Magazine. That might mean owning a business, buying into an index fund or simply taking ownership of your financial boundaries. Her latest book, Get Good With Money Challenge, offers readers a step-by-step roadmap to building wealth with intention — not just adjusting your budget, but shifting your mindset.
And Aliche isn’t handing out hypothetical advice. She lived it. Years ago, she found herself buried under more than $300,000 in debt. Her journey back to stability wasn’t just about paying down numbers on a spreadsheet. It started with a much harder task: creating boundaries.
Aliche’s financial transformation started with a boundary. After losing her husband in 2021, she found herself saying yes to everyone and everything. But as she began to rebuild her life, she learned the value of saying no — not just to others, but to financial patterns and mindsets that no longer served her.
“When you’ve grown up in survival mode, especially in communities where poverty is generational, it is hard to emotionally accept that you are no longer broke,” Aliche said.
At her lowest point, Aliche was grappling with student loans, credit card debt and a mortgage she couldn’t afford. Then came a recession, a layoff and a slow-motion collapse that left her bouncing between her childhood bedroom, her sister’s couch and eventually a rented room. Her finances weren’t just strained; her identity was in crisis.
And while much of her people-pleasing was shaped by her upbringing, research suggests these behaviors may run even deeper. A University of Michigan study found that children as young as five show emotional reactions to spending and saving that influence their real-life financial choices — reactions that aren’t always modeled by their parents. In other words, your relationship with money might not just be inherited, it might be instinctual. But that doesn’t mean it can’t be reprogrammed.
