
America’s vast military-industrial complex has many critics. For Europe, it is now something to aspire to.
This week, Germany asked the European Union to invoke an emergency clause exempting defense investment from spending rules, as part of the bloc’s five-year rearmament plan. Global defense expenditure experienced the highest year-over-year rise since at least the end of the Cold War in 2024, Stockholm International Peace Research Institute data showed this week, with Europe as the main contributor. Analysts estimate NATO members could add €700 billion ($798 billion) to €2 trillion in extra military spending by 2030.
Of course, much of the windfall will flow to prime U.S. contractors such as Lockheed Martin, Northrop Grumman and General Dynamics. But Brussels wants at least 50% of European military procurement to go to domestic firms. Achieving that requires major industrial reform—something investors are eager to capitalize on as the U.S. growth story loses its shine.
Because European countries slashed military budgets a lot more than the U.S. after the Cold War, their domestic defense suppliers became niche, low-volume producers with high unit costs. Airbus’s military arm was the highest-grossing one in 2024 with €12 billion in revenue—barring BAE Systems, which gets half its sales from the U.S. By contrast, Lockheed grossed $71 billion.
This has created a negative feedback loop, with NATO members increasingly channeling off-the-shelf purchases toward American contractors, which remain capable of large-scale production. Following Russia’s invasion of Ukraine, only 22% of the EU’s procurement boost remained in Europe, according to the European Commission.
The clear, first step to fix this is producing more of what Europe already makes: ammunition. After the EU failed to deliver one million artillery shells to Ukraine by March 2023—it took until November—officials in the bloc allocated €500 million to scale output. A quarter went to Rheinmetall, which targets output of 1.1 million 155mm shells a year by 2027, and tripling annual revenue to €30 billion by 2030.
Rheinmetall wants to evolve into an American-style, all-purpose contractor. It recently acquired U.S. vehicle maker Loc Performance, ammo recovery firm Stascheit, and software developer blackned, and bid for Thyssenkrupp’s warship arm, which was rejected in favor of a spinoff.