English fried chicken restaurant chain Wingers has announced Northern Ireland as a key target in its expansion strategy, aiming to open 30 new sites by 2025-end, reported The Irish News.
Known for its buttermilk fried chicken wings and tenders, the chain has successfully launched 14 restaurants since its first location in Aldridge.
Wingers co-founder Bill Sunner said: “When we first launched during the pandemic, we had no idea our top-notch, buttermilk fried chicken would take off like it has.
“As a result, Wingers has great potential for further growth.
“It now means there is a real opportunity for business-minded individuals looking to run a thriving franchise, and we are inviting applications for more experienced QSR [quick service restaurant] professionals in all parts of the country, including Northern Ireland, to join us on our expansion journey.”
Northern Ireland has become a hotspot for international chicken restaurant chains.
In recent years, it has welcomed establishments such as Popeyes, Chick-fil-A and Canada’s Mary Brown’s Chicken, with the latter using the region to test for its European ventures.
In a separate development, Wingers reported a 40% increase in comparable net sales for Q1 2025 over the same quarter in 2024.
Commenting on this update, Wingers co-founder and operations director Amran Sunner said: “Our efforts to grow brand awareness, support customer retention locally, backed up with targeted promotional campaigns, have all had a big impact.
“For stores open and trading for 12 months, we have achieved incredible results based on an average of like-for-like net sales for the first quarter, traditionally not our busiest time of year.”
“Wingers targets Northern Ireland for expansion” was originally created and published by Verdict Food Service, a GlobalData owned brand.
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