
Apple (AAPL) stock has printed the dreaded “Death Cross,” a technical charting phenomenon in which a shorter-running moving average slips below a longer-running one. Typically, this pattern involves the 50-day moving average intersecting below the 200 DMA.
When it flashes, the event symbolizes a loss of positive momentum and potentially the beginning of a corrective cycle, if not an outright bear market. On the other hand, contrarian investors view the indicator as a counterintuitive buying signal. After all, when the death cross flashes, plenty of bad news has already been baked into the security. Most recently, macroeconomic headwinds in the form of Trump tariffs and a looming trade war have pushed U.S. stocks lower across the board, with tech giants like Apple taking market beatings of ~15%.
One must conduct some statistical legwork to understand whether Apple’s death cross should be interpreted at face value. Sure enough, investors can view the negative intersection as a buying signal — but timing matters. Ultimately, I am bullish on AAPL stock and rate it as a Buy — but only under a particular technical strategy.
With a technical outlook, the Death Cross presents an opportunity for short-term trades to capitalize on a near-term rebound. Over the past decade, AAPL stock printed five death crosses: Aug 2015, Dec 2018, June 2022, Oct 2022, and March 14, 2024. Using TipRanks’ Historical Prices screener, investors can conduct their own statistical analysis. A key takeaway is that AAPL is down four times out of five a month after the flashing of the death cross.
Obviously, a contrarian success ratio of 20% is relatively poor. If you simply bought the death cross as a contrarian reflex, there’s statistically a good chance that your near-expiration long-side wager would fail. Instead, the bulls historically take their time digesting the bad news in AAPL stock. At the three-month mark, the contrarian success ratio following the death cross is 80% favorable for the optimist.
What’s more, the average three-month return—including the one instance where AAPL was in the red—stands at 11.47%. If this metric were applied to Friday’s closing price of $188.38, the projected price three months out would be $209.99.
With that, I have the necessary ingredients to plot an effective options strategy. Based on the historical response to the Death Cross, I’m assuming that AAPL stock will pop by double-digit percentage points in three months. By logical deduction, my target options chain will expire on July 18, and I will seek strategies with an upside target of $210.