Wilmington, Delaware, Transparency Market Research Inc. –, March 12, 2025 (GLOBE NEWSWIRE) — Rising demand for eco-friendly landscaping solutions is fueling the shift toward battery-powered lawn care equipment. The North America self-propelled cordless lawn mower industry, valued at US$ 2.4 billion in 2024, is projected to grow at a CAGR of 6.8% from 2025 to 2035, reaching approximately US$ 5.0 billion by 2035.
This growth is driven by increasing consumer preference for eco-friendly and low-maintenance lawn care solutions, advancements in battery technology, and rising adoption of smart gardening tools. Additionally, government initiatives promoting sustainable landscaping and noise regulations further boost market expansion.
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Analysts’ Viewpoint
Analysts anticipate a robust expansion in the North American self-propelled cordless lawn mower market over the next decade. Factors such as increasing urbanization, a growing emphasis on sustainable and eco-friendly landscaping practices, and technological innovations are expected to drive demand. The shift from traditional gas-powered mowers to cordless electric alternatives aligns with broader environmental goals and consumer desires for convenience and reduced maintenance.
Market Overview
Self-propelled cordless lawn mowers offer quiet, emission-free, and hassle-free lawn maintenance without the limitations of cords or gasoline. With growing consumer awareness about sustainability and convenience, the demand for battery-powered lawn mowers with longer runtimes and advanced automation is surging. Additionally, technological advancements, such as AI-powered navigation, obstacle detection, and app-controlled mowing, are making these mowers more efficient and user-friendly.
Key Players and Industry Leaders
Several prominent companies dominate the North American self-propelled cordless lawn mower market:
- WORX: A brand under the Positec Tool Corporation, WORX offers a range of lawn and garden equipment, including cordless lawn mowers known for their innovation and user-friendly designs.
- Honda Power Equipment: Renowned for its reliable and efficient outdoor equipment, Honda provides advanced cordless lawn mowers that cater to both residential and commercial users.
- John Deere: A leader in agricultural machinery, John Deere has expanded its portfolio to include cordless lawn mowers, emphasizing durability and cutting-edge technology.
- Husqvarna Group: With a strong focus on sustainability, Husqvarna offers a range of battery-powered lawn mowers that combine performance with environmental consciousness.
- The Toro Company: Toro’s cordless lawn mowers are recognized for their power and precision, catering to diverse lawn care needs.
Recent Developments in the Industry
- John Deere launched a next-gen lithium-ion self-propelled cordless mower with AI-powered navigation.
- Husqvarna introduced an IoT-enabled mower that adjusts cutting height based on grass conditions.
- EGO Power+ expanded its commercial-grade cordless mower line, improving battery efficiency.
- Toro unveiled a 60V self-propelled mower with an advanced smart load-sensing motor.
Key Market Drivers
Several factors are propelling the growth of the self-propelled cordless lawn mower market:
- Environmental Concerns: Consumers are increasingly seeking eco-friendly alternatives to reduce carbon emissions, leading to a shift from gas-powered to electric mowers.
- Technological Advancements: Innovations such as improved battery life, reduced charging times, and smart connectivity features enhance user experience and drive adoption.
- Urbanization and Landscaping Trends: The rise in urban development and the popularity of aesthetically pleasing green spaces have increased the demand for efficient lawn maintenance tools.
- Government Initiatives: Policies promoting sustainable practices and offering incentives for using electric equipment encourage consumers to opt for cordless lawn mowers.
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Future Trends and Innovations
The self-propelled cordless lawn mower market is expected to witness several trends and innovations:
- Robotic Mowers: The integration of autonomous mowing capabilities with GPS and AI technologies will allow for precise and efficient lawn maintenance with minimal human intervention.
- Enhanced Battery Technology: Advancements in battery chemistry will lead to longer runtimes, faster charging, and extended overall battery life, making cordless mowers more practical for larger lawns.
- Smart Connectivity: Features such as app-based controls, scheduling, and integration with smart home systems will provide users with greater control and customization.
- Sustainable Materials: Manufacturers will increasingly use recycled and biodegradable materials in mower construction to reduce environmental impact.
Market Segmentation
The self-propelled cordless lawn mower market can be segmented based on various factors:
-
- Under 14 inches
- 14 inches to 20 inches
- Above 20 inches
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- Small Lawns (Under 1/4 Acre)
- Medium Lawns (1/4 to 1/2 Acre)
- Large Lawns (Above 1/2 Acre)
- Direct to Customers
- Online Sales
- Offline Sales
The North America self-propelled cordless lawn mower market is experiencing significant growth across key regions, driven by increasing demand for eco-friendly lawn care solutions.
- United States: The U.S. dominates the market due to high consumer adoption of battery-powered equipment, rising environmental concerns, and government incentives promoting sustainable gardening practices. Suburban homeowners and landscaping businesses are driving demand.
- Canada: Growth in Canada is fueled by increasing urbanization, rising disposable income, and a growing preference for low-maintenance lawn care solutions. The push for reducing carbon emissions also supports the shift toward cordless electric mowers.
- Mexico: Although a smaller market, Mexico is witnessing steady growth due to expanding residential construction, increasing awareness of battery-powered tools, and improving economic conditions.
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Industry Outlook
With a strong shift toward smart, battery-powered, and AI-driven landscaping solutions, the North America self-propelled cordless lawn mower market is poised for sustained growth. The combination of technological advancements, consumer convenience, and sustainability efforts will continue to shape the future of this industry.
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