McDonald’s (MCD) investors were not lovin’ 2024 as the fast food chain faced an underperforming stock, lackluster sales, and an E. coli outbreak.
Many on the Street hope its fourth quarter results, which are set to publish on Monday before market open, are the “low point in recent history for the brand,” as Citi analyst Jon Tower wrote in a note to clients.
Per Bloomberg estimates, same-stores sales are expected to fall 0.91% year over year, led by international operated markets, down 1.22%.
Revenue is expected to grow slightly to $6.45 billion, while earnings per share are expected to come in at $2.84.
In 2025, the fast food giant aims to regain foot traffic with its McValue menu platform and new menu items in the form of chicken tenders, strips, and the return of snack wraps.
The quarter, which ended Dec. 31, will include the effect of its E. coli outbreak in late October.
Here’s what McDonald’s is expected to report in the fourth quarter, per Bloomberg consensus data, compared to the year prior:
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Revenue: $6.45 billion, versus $6.41 billion
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Adjusted earnings per share: $2.84, versus $2.95
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Global same-store sales growth: -0.91%, versus +3.40%
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US same-store sales growth: -0.35%, versus +4.30%
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International-owned same-store sales growth: -1.22%, versus 4.40%
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International franchised same-store sales growth: -0.38%, versus 0.70%
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Here’s what McDonald’s is expected to report for the full fiscal 2024 year, per Bloomberg consensus data, compared to 2023:
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Revenue: $25.99 billion, versus $25.49 billion
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Adjusted earnings per share: $11.74, versus $11.94
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Global same-store sales growth: -0.39%, versus +9.00%
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US same-store sales growth: +0.44%, versus +8.70%
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International-owned same-store sales growth: -0.50%, versus 9.20%
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International franchised same-store sales growth: -1.39%, versus 9.40%
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January was another tough month for McDonald’s despite optimism around the McValue platform, per BTIG analyst Peter Saleh.
“It sounds like January was not a good month across the board, mostly driven by really poor weather in every region, snow, extreme cold,” Saleh told Yahoo Finance over the phone. The conditions make it difficult to assess whether the value menu drove incremental foot traffic.
TD Cowen’s Andrew Charles said he’ll be looking for company-operated stores’ margins and any impact from the value offerings.
Franchise operators had hoped that the McValue platform would lure in customers, offsetting any hit to margins.
“There may be a margin challenge where we are providing food at a great value, but if we can bring more people in, then it will take care of that. That’s our goal,” McDonald’s franchise operator David Costa, who operates 18 locations in Florida with his father, told Yahoo Finance prior to the launch in January.
