I didn’t realize it at the time, but I was an early adopter of Airbnb (NASDAQ: ABNB), having used the short-term rental platform often, both domestically and internationally, for more than a decade. My large family makes hotel stays complicated — many have a limit of five people per room, not to mention that kids are hard to keep quiet out of courtesy for the other hotel guests.
I usually find an Airbnb rental that accommodates my family within our budget. Kids have a blast without worrying about disturbing people in the next room. Moreover, going out to eat gets expensive with a family, but our short-term rental usually has a full kitchen so we can cook and keep costs low.
Suffice it to say that, as a customer, I’m a fan of Airbnb. And someday when life allows, I would like to be an Airbnb host as well. So, it was only natural that I would be an investor in Airbnb stock as well. The company went public in Dec. 2020, and I became an investor in early 2021.
Despite my clear enthusiasm for the brand, I haven’t invested in Airbnb since 2021. But in 2025, I just increased my position for the first time in over three years. In fact, I just increased it by 60%. Here’s why I’m suddenly acting with heightened conviction.
Before I get to my main point in this section, I should probably explain why I invested in Airbnb in the first place. It’s not just because I like the platform — this is a massive, high-margin business that can stand the test of time.
For starters, Airbnb has a brand moat. There are some growing competitors, yes, but around 90% of its traffic is organic. In other words, management isn’t bleeding cash to acquire users. Travelers know the Airbnb name and seek it out without prompting.
Furthermore, the company doesn’t supply the short-term rental inventory, which would be costly. It simply provides the digital marketplace that connects travelers with hosts. And because it’s digital, its cut of the revenue (its take rate) is high-margin. The business’ gross margin was 83% through the first nine months of 2024.
When Airbnb first went public, it wasn’t profitable on a free-cash-flow basis. But management quickly shifted its focus to profitability, and free cash flow skyrocketed. With a competitive moat, a high gross margin, and fiscal discipline from management, I gladly purchased shares of Airbnb for the long haul.
There was one knock against the stock though: its valuation. On a free-cash-flow basis, it was very expensive at the time, so I gradually built up my position using a strategy called dollar-cost averaging.
