At every turn of the road, GM chair and CEO Mary Barra has reinforced the mantra that 2024 was the “year of execution.”
Barra and her team made good on that promise to investors who were yearning for better returns, ultimately earning the auto icon the 2024 Yahoo Finance Surprise of the Year award.
“There’s been a lot of change. We’re an industry in transformation and GM itself is in the midst of making sure we’re ready and proactive for the changes that are coming,” Barra told Yahoo Finance in an exclusive sitdown.
Tightening the grips on EV losses and making better-received cars have paid off for GM.
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The company lifted its profit guidance each time it reported earnings in 2024, powered by strong adoption of new crossover models, such as the Chevy Trax and the Cadillac Lyriq EV, and savvy cost cuts.
GM used its improving cash position to repurchase $2.4 billion in stock year to date, more than double the pace compared to one year ago. It’s sent a clear signal that despite expensive investments in EVs and a costlier UAW deal inked in 2023, Barra and her team think the stock is an attractive long-term buy.
Shares of GM charged to a 47% advance this year, outperforming the 14% drop for rival Ford (F), which has struggled on product quality, and above the S&P 500’s 26% gain.
“I really felt validation for the team on how well received each of our EVs were,” Barra, sporting her trademark black leather jacket, said when asked what has surprised her about the year.
The auto leader is now entering her 12th year at the helm — a tenure almost unheard of in competitive and returns-minded corporate America.
What’s next for Barra and GM in 2025 could mirror 2024, with a few twists and turns.
Following in her father’s footsteps (he was a die maker at GM’s now-defunct Pontiac badge), Barra, 62, began her journey inspecting fenders at a Pontiac plant at age 18.
She went on to graduate from the General Motors Institute in 1985, where she obtained a Bachelor of Science in electrical engineering.
From there, her career path was as curvy as a country road — with stints in communications, marketing, and manufacturing.
It’s these connections to the company that have given Barra a lot of credibility among the rank and file and shareholders.
Now, her intricate knowledge and quicker speed to make tough calls have come together.
“GM has walked the walk and talked the talk this year,” Wedbush analyst Dan Ives said. “This could be a triple-digit stock if they execute.”