Dividend Kings are an elite group of companies that have paid and raised their dividends for at least 50 consecutive years. Notable members include Coca-Cola, Procter & Gamble, and Johnson & Johnson — companies known for their slow and steady growth rather than market-beating returns.
Walmart (NYSE: WMT) has been a standout among Dividend Kings — with a 60.3% year-to-date (YTD) return. Meanwhile, PepsiCo (NASDAQ: PEP) is having a terrible year, falling 6.6% YTD to around a three-year low. Here’s why both blue chip stocks could be worth buying now, but for entirely different reasons.
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Walmart’s 2024 performance is even more outstanding when you consider how some of its peers are doing. Discount retailers like Dollar General and Dollar Tree are hovering around five-year lows. Target has recovered some of its margins but isn’t capturing growth and generating record-high sales and profits like Walmart.
Walmart has done a masterful job conveying value to customers at different price points. The company continues to attract customers looking for staples like household goods and groceries. Consumers have generally pulled back on discretionary spending, but that may mean buying furniture at Walmart instead of Target or Crate & Barrel.
Long-term investments in internal processes, store renovations, and customer experience improvements are paying off. Walmart’s home delivery service, Walmart+, gives consumers value and convenience.
Walmart is guiding for full-year fiscal 2025 consolidated net sales growth of 3.75% to 4.75% and consolidated adjusted operating income growth of 6.5% to 8%. All told, Walmart is at the top of its game during a time when so many other retailers are struggling to counteract decreases in demand.
Pepsi’s growth has ground to a halt. Years of price increases have finally caught up to the food and beverage behemoth and have contributed to declining volumes across Pepsi’s beverage business and Pepsi-owned Frito-Lay and Quaker Oats.
Anytime a company faces resistance to price increases, it means that consumers don’t see value beyond what is already being charged. Pepsi is changing its strategy to drum up demand through promotions and increasing the quantity of products in certain packages. The strategy could lead to higher sales volume but also impact margins in the near term.
Pepsi stock declined 4% on Nov. 15 and is now less than 1% away from a 52-week low. In addition to weak earnings and slowing growth, Pepsi could be challenged by a strong U.S. dollar and the impact of policies imposed by the Trump administration.